The role of intellectual property in the business plan

Your business plan enables you to document your business goals and helps you steer your sales direction. However, your business plan is also a prospectus for prospective funders who need to know how your business is currently operating and how you are working. Consider managing your business in the future. , FRKelly Partner Donal M Kelly – The greatest Irish intellectuals often forget that a business plan is essential for funding, and young companies often misunderstand the important role that intellectual property plays in building business plan. Real estate specialists.

Let’s see how intellectual property can strengthen the essentials of your business plan …

1. Summary (overview of the company)
Essentially, the summary is the most important part of your business plan that can grab the reader’s attention and inspire potential funders to fund your business. Regardless of whether you remember it or not, intellectual property is a commodity that all investors carefully consider. Recognizing and referring to intellectual property in your business plan shows that you know the real estate in your business and helps you justify your claims. Your company is particularly qualified for success. IP verification may allow a potential backer to continue reading.

2. Market analysis
It is important to demonstrate that you understand the size and characteristics of your market and know how to actually build market share. Donors are worried about investing in saturated markets. The problem with a lucrative market is that rapid market expansion is common and investors need to know that your business can hold market share. Market leading strategies are temporary, but intellectual property can provide you with lasting market exclusivity that will help you to maintain and increase your market share. Make sure you’ve checked your business for all intellectual property before you go to market and secure the potential rights of your business.

3. Competitive Analysis
Running your market share plan is only possible if you are sure that nothing prevents you from running your business. Investors want to know if they can legitimately enter the market and if there are operational hurdles that could actually limit (or even stop) trading. Do not forget to analyze the intellectual property of your competitors to see if there are any rights that could affect your business in the marketplace. What happens if one of your competitors owns a patent that prevents the sale of your product or service, or a trademark registration that prohibits the use of your trademark? – You and your potential partner need to know as soon as possible.

4. Marketing and Price Plan
Communicating the value of your brand is essential to promoting your business. Intellectual property is no longer linked to “high technology”. Even consumer products (like shampoos) get their reputation by being recognized as “patented” or “patented” – an allusion to Pay attention to your customers to offer them a distinctive product or service. By combining market exclusivity with your product or service, you can also earn higher prices and justify a higher quality brand – which can be protected as a registered trademark to prevent the brand from being rerouted by competitors.

5. Financial plan
Your business plan should clarify how you earn revenue. Regardless of the revenue model your business is based on, intellectual property can generate ancillary revenue. Intellectual property is an asset that can be traded like any other. It can be sold for a countervalue, used under license for a continuous stream of income, or even mortgaged to obtain a loan. In this way, you can reap alternative compensation that can help stabilize your main income model and give confidence to potential lenders.

6. Intellectual Property Plan
While they are integrated into other aspects of your business plan, since intellectual property is a fundamental aspect of your business that is carefully scrutinized by potential lenders. Separate part of your business plan from the description of the intellectual property that is already in your business, such as You intend to prospectively capture future-generated intellectual property and intellectual property in your general property management strategy. Of course, investors want to know that you have processes to make sure the company owns all intellectual property. Therefore, make sure that you have the contractual obligations imposed on employees, contractors, and consultants to transfer intellectual property to the company. A patent or trademark attorney can advise you on setting up the required systems and controls.

It is clear that intellectual property is not a separate consideration in your business plan, but can often be the foundation for important aspects of your business. Smart entrepreneurs recognize that intellectual property is essential to improving the business security of a business, and that intellectual property plays the most important role for any potential investor. For example, if you are looking for financing for a new or existing business, you increase your chances of generating investment by taking possession of intellectual property – not just in your business plan, but across the enterprise.

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